The Cards You “Keep, Keep”

QW1Is it proper English? Not in the least, but it is one of the nicest and most heartfelt complements that I’ve ever received from a customer. At the time, it was something I’d never really considered. I had just opened my business and started offering custom handmade greetings for people to give to their loved ones. I wasn’t convinced that what I was doing was particularly special; it was just something that I enjoyed doing. Talking to this particular customer however, made it perfectly clear that there is a distinct difference between something she would buy in Target or a mall and something she would buy from me. The simple fact that my cards aren’t mass produced and can’t be found anywhere else is the difference. When I make a card for a customer or they buy one I’ve listed in my shop, that’s the only one there is. I put time, effort, and love into creating something unique. I didn’t really consider what recipients did with them after they opened them. It certainly never occurred to me that they keep them. It was then that I realized that people were framing my cards. Protecting them, not because of my artwork, but because of the memories evoked from seeing them. The new baby cards, the birthdays, mother’s days and anniversaries…people are holding on to those memories. I was incredibly humbled by the simplicity of her statement and I intend to keep making my cards to help my customers hold those memories close. – See more at: http://www.aluminum-butterfly.com/blog/cards-you-keep-keep#sthash.RrWdoYta.dpuf

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s