I’ll be honest, when I first started creating products and posting them for sale on Etsy, I was terrified of the “Request a Custom Order” button. It seemed like a one way ticket out of my comfort zone. As it turns out…that’s exactly what it is, and here’s why I’ve found I can’t do without it now.
1. My customers’ imaginations are incredible. On days where I feel like I’m recreating the same product over and over again…one customer with a request to do something totally different can instantly turn things around. I’ll admit that sometimes I find myself thinking “you want me to do…what?!?” but even with those requests, once I have a complete concept of what they are looking for, it turns into an awesome project.
2. Custom orders teach me about myself. Each new order is different and forces me to research, experiment, and often times teach myself a new skill. After each order, I can sit back and look at the finished product and appreciate the fact that I can do something new – something I may never have tried if not for a curious customer. They build skills and confidence, two things everyone could use a little of.
3. They inspire new products. After I’ve stumbled across a new technique, skill, or style I will almost always want to do it again. If I try something new for a customer and I enjoy it, I tend to offer other products using what I’ve learned (not exact copies, of course). I have entire product lines based on special requests and I believe that it keeps my products different, interesting, and ever-evolving.
So, I no longer fear the custom order button (heck, I’d give it neon lights if I could). I welcome the challenges, ideas, and chances to become a better artist and business woman.